AI Product Manager
- Driving AI-native features inside a partner-marketing and affiliate analytics platform.
- Turning raw performance data into insights operators can act on the same day.
Senior / Lead product manager with 9+ years in B2B SaaS, CRM, ecommerce and telecom. I turn customer data and AI into features people actually adopt — and into numbers leadership can see.
I build products where customer data becomes a decision — not another dashboard nobody opens.
Nine-plus years taking products from a blank page to commercial release — and from stagnation back to growth. Profitable P&L at Yaware and Drimsim. JTI's first global ecommerce PaaS release. AI-driven CRM insights at SugarCRM that moved NPS from ~5 to ~8.
My method is unglamorous on purpose: talk to customers, read the usage data, connect it to unit economics, then ruthlessly prioritise the few things that move adoption, retention and revenue. I write my own SQL and Python when the answer isn't in a dashboard yet.
I like the messy middle — a team that's stuck, a roadmap nobody believes in, a metric that won't move. That's where product management is actually a craft.